In this week's episode, I sit down with Nikki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nikki’s insights into Meta Ads and Google Ads are invaluable. Here’s a previ...

Are you on the fence as to whether or not you want to participate in Black Friday this year? You're not alone. Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old sto...

Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly. But what if you don’t? You could be wasting your budget without seeing the results you want. In ...

In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, an...

Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high tr...

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. Bu...

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing. It was a messy ride and took lots of throwing...

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question! Building and launching Facebook ads is one thing, but knowing when to turn them off is another. Well, the answer isn't b...

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these pr...

Hello and welcome to this episode of Online Store Success with me, Jodie Minto. Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce busi...